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RESUME

Professional 

info
 

Proven leader in taking business to their next level of growth by leveraging both traditional and new channels of sales (brick + mortar, digital and social media), go public, divest and/ or get more investment via financing or through private equity involvement + Strategic buy out.

 

Works exceptionally well under pressure.

 

Multi-lingual- fluency in English, Mandarin and Cantonese

Work

experience
 

CEO/ Executive Board member- Jan. '20 to present
Olaplex Inc. Nasdaq $3billion Mkt cap
Led Oalplex through an IPO in 6 months. Largest CPG IPO in 20 years. 2022: $704mm/ 3 year CAGR of +68% and Adjusted EBITDA in 2022 of 61%
CEO/ Executive Board member- Jul. '17 to May '19
Moroccanoil Inc. (Private company)- $0.8 billion
Charge to grow Moroccanoil in new mediums of growth.
PRESIDENT/ Executive Board member on Elizabeth Arden Inc. and The Red Door Spa - Aug. '15 To Jun '17
Elizabeth Arden Inc. (Public company)- $1.1 billion
Charge to turn around the Elizabeth Arden Brands in all channels of distribution, especially in International.
Transacted to Revlon and exercised CIC.
 
CEO/ Executive Board Member - July '12 to July '15
Strivectin Operating Company (Private company- majority ownership by private equity firm)
Recruited by Catterton Private Equity and charge to turn business around in 36 months which I am ahead of task.
 
CEO/ Executive Board Member - Aug. '09 to May '12
Astral Health & Beauty LLC Aug. ’09-May ‘12 (Private company- majority ownership by private equity firm- with 3 brands in 3 distinct channels of distribution- Direct to Consumer- Aloette/ Retail- PUR Minerals and Professional- CosMedix) 
Recruited by Valor Equity Partners and charged to turn business around in 24 months- completed in 16 months and business exited to original owners in March of '12
 
EVP - Jan '08 to August '09
ZO Skin Health by Dr. Obagi of Beverly Hills New York, ($355+ million market capitalization -Obagi Medical Products Inc. NASDAQ)
Recruited by Dr. Obagi to launch his start-up globally so that he can assume control when his non-compete ended with OMP in 2009.
 
SVP - June '06 to Jan. '09
N.V.PERRICONE M.D. COSMECEUTICALS New York, NY (Private company –majority ownership by private equity firm- US #1 Cosmeceutical Brand)
Recruited by Private Equity Firm, TSG, as acting President.
 
Director of Int'l + Business Development/ Executive Board Member - May '02- May '06
MURAD INC. El Segundo, CA (HQ) (Private company- #2 Cosmeceutical Brand)
Recruited by Murad Inc. to manage International.
 
  • Increased Sales & Net Profit 4-fold. 
 
Regional Manager- International - Mar.'99- Mar. 02
THE DIAL CORPORATION, Scottsdale, Arizona (HQ) (A $1.7 billion consumer products manufacturer, NYSE)
 
  • Developed and executed export programs that increased sales 300% in 10 months.
 
SELF-EMPLOYED, Scottsdale, Arizona Nov. ’96-Feb. ‘99 Transacted Counter-Trade activities for PepsiCo in China
 
  • Structured worldwide sales for Xyron- a high-tech hardware company
  • Consulted with AZ WTC to bring on The Dial Corp. as a member & a client who subsequently recruited me to Dial
 
Director of Counter-Trade/ Executive Board of Director of PepsiCo China - May '95 - Aug. '98
PEPSICO INTERNATIONAL, Hong Kong & Bangkok May ‘95-Aug. ‘96 (A $2 billion subsidiary of PepsiCo- a beverage manufacturer, [$25 billion] NYSE)
  • Recruited by Russell Reynolds in Hong Kong
 
  • Increased foreign exchange swap program from $1 million to $160 million
  • Structured and Expanded Division to a profit center from negative returns to $20 million net profit
 
Manager, International Business Development/ Executive Director on China Board - Jan. 94 - May '95- specifically brought on board to optimize performance of their Sugar JV
MITR PHOL SUGAR CORPORATION, Bangkok & Guangxi, China Jan. ’94-May ‘95 (A $1.2 billion private company - world’s 3rd largest sugar producer after, Brazil and Australia)
 
  • Realized $3 million in cost savings from operations and financial payment terms
  • Developed models to conduct feasibility studies with The World Bank
  • Implemented projects with IFC.
 
Trading Manager- for Forex, Crude Oil and Soft Commodities June '87 - Jan. '94
CARGILL COMMODITY TRADING, Singapore, Hong Kong & Geneva (A $2 billion subsidiary of the world’s largest private company, Cargill Inc., USA, [$67 billion])
  • Managed global teams of traders and charged with a trading portfolio of $2.5 billion
  • Increased net trading profit by 20% from $100 million to $120 million.
Awards
 
2022
Forbes 50 ov. 50
LGFB Disruptor Award
Keynote Shoptalk US and New York

2021
Beauty Independent Beacon Award for Brand Builder of the Year

2020

Innocos Leader of Change 

2019
Yotpo 2019- Amazing Women in E-Commerce
 
2018
Pinnacle Award- Outstanding 50 Asian Americans in Business

2017
Glossy Award- Best in Show- Elizabeth Arden "from the desk of Liz Arden" http://www.glossy.co/glossy-awards/elizabeth-ardens-from-the-desk-of-lizarden-wins-best-in-show-at-the-first-glossy-awards

Remodista- Women to Watch
Prestige Magazine Power 300 List

2016- Keynote at The Economist in Singapore

2015- TJ Martell Foundation
Women of Influence Honoree

2014- Stevie Award
Female Executive of the Year 
 
2014- Australian National University
International Alumnus of the Year
 
HAPPI Anti-Aging Conference
Keynote Speaker
 
2013-AABDC
Top 50 Asian Americans in Business
 
2012- Ernst and Young Entrepreneur of the Year Award top 3 Finalist
 
2011- Little Pink Book
Top 10 Women in Business
 
2011- WWAAC
Honoree of the 6th Annual Who’s Who in the Asian American Communities
 
2011- American Heart Association
Chair of 8th Annual Go-Red for Women Luncheon raised $350,000
 
2010/ 2011/ 2012 HBA Global Perspective Conference- Speaker
 
2009- Speaker – 6th Annual Cosmeceuticals June 29-30 2009- NY, NY
 
2007- Keynote Speaker HBA Mid Year Conference
 
2004- Nominee to the WSJ 50 Women to Watch 
Board Memberships

Olaplex Board

Moroccanoil- Board

Elizabeth Arden RDS Board

Strivectin Operating Company, Inc.- Board Director

 

Opinion Leader with WSJ

 

American Heart Association- Advisory Board Member Previously Board Member from 2010-2012

 

YMCA NY- Board Member

 

ICMAD- Board Member

 

WWAAC- Board Member

 

C200 Board Director and Women’s Forum –elite professional org. membership by invitation only

Education
Bachelor of Arts - Honors – Published Thesis- The Australian National University, Canberra, Australia, 1987
 
Exchange Scholarship - Dean’s Honors List - University of California, Los Angeles (UCLA), 1985
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