top of page




Proven leader in taking business to their next level of growth by leveraging both traditional and new channels of sales (brick + mortar, digital and social media), go public, divest and/ or get more investment via financing or through private equity involvement + Strategic buy out.


Works exceptionally well under pressure.


Multi-lingual- fluency in English, Mandarin and Cantonese



CEO/ Executive Board member- Jan. '20 to Oct. '23
Olaplex Inc. Nasdaq $3billion Mkt cap
Led Oalplex through an IPO in a record 6 months. Largest CPG IPO in 20 years. 2022: $704mm/ 3 year CAGR of +68% and Adjusted EBITDA in 2022 of 61%
CEO/ Executive Board member- Jul. '17 to May '19
Moroccanoil Inc. (Private company)- $0.8 billion
Charge to grow Moroccanoil in new mediums of growth.
PRESIDENT/ Executive Board member on Elizabeth Arden Inc. and The Red Door Spa - Aug. '15 To Jun '17
Elizabeth Arden Inc. (Public company)- $1.1 billion
Charge to turn around the Elizabeth Arden Brands in all channels of distribution, especially in International.
Transacted to Revlon and exercised CIC.
CEO/ Executive Board Member - July '12 to July '15
Strivectin Operating Company (Private company- majority ownership by private equity firm)
Recruited by Catterton Private Equity and charge to turn business around in 36 months which I was ahead of task.
CEO/ Executive Board Member - Aug. '09 to May '12
Astral Health & Beauty LLC Aug. ’09-May ‘12 (Private company- majority ownership by private equity firm- with 3 brands in 3 distinct channels of distribution- Direct to Consumer- Aloette/ Retail- PUR Minerals and Professional- CosMedix) 
Recruited by Valor Equity Partners and charged to turn business around in 24 months- completed in 16 months and business exited to original owners in March 2012
EVP - Jan '08 to August '09
ZO Skin Health by Dr. Obagi of Beverly Hills New York, ($355+ million market capitalization -Obagi Medical Products Inc. NASDAQ)
Recruited by Dr. Obagi to launch his start-up globally so that he can assume control when his non-compete ended with OMP in 2009.
SVP - June '06 to Jan. '09
N.V.PERRICONE M.D. COSMECEUTICALS New York, NY (Private company –majority ownership by private equity firm- US #1 Cosmeceutical Brand)
Recruited by Private Equity Firm, TSG, as acting President.
Director of Int'l + Business Development/ Executive Board Member - May '02- May '06
MURAD INC. El Segundo, CA (HQ) (Private company- #2 Cosmeceutical Brand)
Recruited by Murad Inc. to manage International.
  • Increased Sales & Net Profit 4-fold. 
Regional Manager- International - Mar.'99- Mar. 02
THE DIAL CORPORATION, Scottsdale, Arizona (HQ) (A $1.7 billion consumer products manufacturer, NYSE)
  • Developed and executed export programs that increased sales 300% in 10 months.
SELF-EMPLOYED, Scottsdale, Arizona Nov. ’96-Feb. ‘99 Transacted Counter-Trade activities for PepsiCo in China
  • Structured worldwide sales for Xyron- a high-tech hardware company
  • Consulted with AZ WTC to bring on The Dial Corp. as a member & a client who subsequently recruited me to Dial
Director of Counter-Trade/ Executive Board of Director of PepsiCo China - May '95 - Aug. '98
PEPSICO INTERNATIONAL, Hong Kong & Bangkok May ‘95-Aug. ‘96 (A $2 billion subsidiary of PepsiCo- a beverage manufacturer, [$25 billion] NYSE)
  • Recruited by Russell Reynolds in Hong Kong
  • Increased foreign exchange swap program from $1 million to $160 million
  • Structured and Expanded Division to a profit center from negative returns to $20 million net profit
Manager, International Business Development/ Executive Director on China Board - Jan. 94 - May '95- specifically brought on board to optimize performance of their Sugar JV
MITR PHOL SUGAR CORPORATION, Bangkok & Guangxi, China Jan. ’94-May ‘95 (A $1.2 billion private company - world’s 3rd largest sugar producer after, Brazil and Australia)
  • Realized $3 million in cost savings from operations and financial payment terms
  • Developed models to conduct feasibility studies with The World Bank
  • Implemented projects with IFC.
Trading Manager- for Forex, Crude Oil and Soft Commodities June '87 - Jan. '94
CARGILL COMMODITY TRADING, Singapore, Hong Kong & Geneva (A $2 billion subsidiary of the world’s largest private company, Cargill Inc., USA, [$67 billion])
  • Managed global teams of traders and charged with a trading portfolio of $2.5 billion
  • Increased net trading profit by 20% from $100 million to $120 million.
Forbes 50 ov. 50
Look Good Feel Better Disruptor Award
Main Stage Keynote Shoptalk US and Europe

CEW Achiever's Award
Beauty Independent Beacon Award for Brand Builder of the Year


Innocos Leader of Change 

Yotpo 2019- Amazing Women in E-Commerce
Pinnacle Award- Outstanding 50 Asian Americans in Business

Glossy Award- Best in Show- Elizabeth Arden "from the desk of Liz Arden"

Remodista- Women to Watch
Prestige Magazine Power 300 List

2016- Keynote at The Economist in Singapore

2015- TJ Martell Foundation
Women of Influence Honoree

2014- Stevie Award
Female Executive of the Year 
2014- Australian National University
International Alumnus of the Year
HAPPI Anti-Aging Conference
Keynote Speaker
Top 50 Asian Americans in Business
2012- Ernst and Young Entrepreneur of the Year Award top 3 Finalist
2011- Little Pink Book
Top 10 Women in Business
2011- WWAAC
Honoree of the 6th Annual Who’s Who in the Asian American Communities
2011- American Heart Association
Chair of 8th Annual Go-Red for Women Luncheon raised $350,000
2010/ 2011/ 2012 HBA Global Perspective Conference- Speaker
2009- Speaker – 6th Annual Cosmeceuticals June 29-30 2009- NY, NY
2007- Keynote Speaker HBA Mid Year Conference
2004- Nominee to the WSJ 50 Women to Watch 
Board Memberships

Olaplex Board

Moroccanoil- Board

Elizabeth Arden RDS Board

Strivectin Operating Company, Inc.- Board Director


Opinion Leader with WSJ


American Heart Association- Advisory Board Member Previously Board Member from 2010-2012


YMCA NY- Board Member


ICMAD- Board Member

PCPC- Board Member


WWAAC- Board Member


C200 Board Director and Women’s Forum –elite professional org. membership by invitation only

Bachelor of Arts - Honors – Published Thesis- The Australian National University, Canberra, Australia, 1987
Exchange Scholarship - Dean’s Honors List - University of California, Los Angeles (UCLA), 1985
bottom of page